IMPACT

How can you measure the impact of your social change campaign?

Please find here the methodology we used to research the efficiency and impact of the Building Bridges campaign. Also the questionnaires and their guidelines. Feel free to apply these to your context for your research.

 

 

 

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RESEARCH AND RESULTS: HOW TO MEASURE IMPACT
Methodology Guideline + Questionnaires

It is crucial to evaluate the process, progress and effectiveness of campaigns and interventions undertaken so far. A research, combining quantitative analysis of the digital data information, media statistics gathered, as well as a profound qualitative target group evaluation based on a cross-country sample is required in order to identify strengths and weaknesses of ones current program design.

 

And here you can download each type of Interview forms for doing focus groups and individual and key informant interviews:

Participants Interview

Partners Interview

Mediahouses Interview

Focusgroup Guidelines